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The Brief

Cycling is a complete sensory experience.  Warm sunshine.  Wind.  Birds calling overhead and the tyres whirring on the ground below.  All of the sights.  We climb mountains to soak in vistas.  We choose roads based on the places they pass through.  Bikes take us to places we may never otherwise go and show us things we might never otherwise see.


Cycling is more than just a thing we do...it's our life.  



Shelly:  Founder. Creative Director. Sock Obsessed Cyclist. Cycling Cap Maker. 

Luke:  IT Guru. Occasional Photographer. Cyclist. Looking forward to retirement to cycle tour the world.




"The bicycle has a soul.  If you succeed to love it, it will give you emotions that you will never forget"  -  Mario Cipollini