The Brief

You are about to read our fourth 'About Us' since opening Velo Depot in July 2015, thats because like everything, we evolve too.  We started this little online sockdoping shop so you could buy a mix of brands from one place, that hasn't changed, we have just added more awesome socks for you to choose from.  

Shelly, Velo Depot founder and creative director, loves cycling and has had a passion for designing since; forever, so this new chapter for Velo Depot will see her develop her range of womens cycling apparel under a fresh new name ~ VELOVE.  

Shellys' focus will be on selecting performance fabrics, stunning prints and flattering cuts, plus attention to detail.  Passion will be poured into every aspect of the design process so Velo Depot can offer beautiful cycling garments that meet the needs of women who cycle.   

If you have any questions you would like answered about Velo Depot or the range of cycling apparel for women ~ VELOVE, please flick us an email at [email protected] or message us via our Instagram @the_velodepot.

Happy riding.



"The bicycle has a soul.  If you succeed to love it, it will give you emotions that you will never forget"  -  Mario Cipollini